Sustainability is an issue of increasing importance and entering the Alcan Prize for Sustainability provides the opportunity to highlight good sustainable development practices and approaches through the international media attention that the Prize attracts.

Now in its fifth year, the Prize is attracting increasing attention. For example, the 2004 and 2005 shortlist was featured on the World Show, broadcast on PBS satellite channel in North America and since launching in 2004, has been communicated to an audience of many millions.

The value of the Prize is best demonstrated from the Prize Winners and Grant Recipients who have reported that the Prize has had a significant impact with helping them to leverage additional funding, resources, partnering opportunities and to create further impact on their work.